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John Cameron

VP Partners & Alliances
LIFX makes the world's brightest, smartest, color-tunable connected light bulbs. As Chair of the Smart Spaces Working Group and an active participant in the AllSeen Alliance, LIFX is the first Alliance member to bring a certified product to retail.

As VP Partners & Alliances at LIFX, I drive the partnerships that unleash the potential of our smart lighting product range. Prior to LIFX, I was a founding partner at Alliance member Two Bulls where I oversaw design and delivery of digital products for some of the world's leading brands and innovators from the pre-seed startup stage to successful exit, global brand maturity and beyond. At Two Bulls, I directed product development in connected play & learning, 3D printing, device discovery, augmented reality, retail point-of-sale, Google Glass and Leap Motion for clients ranging from Sesame Street and Disney to Qualcomm, GE and Groupon.

I bring 18 years of industry experience building products, partnerships and teams to showcase innovation at the interface of cutting-edge technology and real-world people.